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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert A. (Robert Allen), 1944-Material type: TextTextLanguage: English Publication details: Boston : Pearson, c2013. Edition: 13th edDescription: xi, 729 p. : ill. ; 29 cmISBN: 9780132747257; 0132747251Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .K47 2013Online resources: OCLC
Contents:
Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management
Summary: "Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds Course reserves
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.802 KES 2013 (Browse shelf(Opens below)) C-1 Not For Loan 25091
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.802 KES 2013 (Browse shelf(Opens below)) C-2 Not For Loan 25092
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.802 KES 2013 (Browse shelf(Opens below)) C-3 Checked out 17/12/2019 25093

Strategic Marketing

Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
658.802 INT 2000 Internal marketing : 658.802 KES 1987 Strategic marketing problems : 658.802 KES 1993 Strategic marketing problems : 658.802 KES 2013 Strategic marketing problems : 658.802 KES 2013 Strategic marketing problems : 658.802 KIB 2005 Blue ocean strategy : 658.802 KIB 2015 Blue ocean strategy :

Case studies

Includes indexes.

Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management

"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Business Administration Business Administration

Tahur Ahmed

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