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Sustainable marketing / Diane Martin, John Schouten.

By: Martin, Diane, 1958-Contributor(s): Schouten, JohnMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012. Description: xvi, 247 p. : ill., maps ; 28 cmISBN: 9780136117070 (alk. paper); 0136117074 (alk. paper)Subject(s): Green marketing | Green marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5413 | .M37 2012Online resources: WorldCat details
Contents:
TOC Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing
Summary: To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8/02 MAS 2012 (Browse shelf(Opens below)) C-1 Not For Loan 25097
Total holds: 0

Includes bibliographical references and index.

TOC Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

BA

Tahur Ahmed

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