A framework for marketing management / Philip Kotler, Kevin Lane Keller.
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TextLanguage: English Publication details: Boston : Prentice Hall, c2012. Edition: 5th edDescription: 358 p. : ill. ; 23 cmISBN: 9780132539302 (pbk. : alk. paper); 0132539306 (pbk. : alk. paper); 9780273752516Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K636 2012Online resources: WorldCat details Summary: "Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOA (Browse shelf(Opens below)) | C-1 | Not For Loan | 25066 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOA (Browse shelf(Opens below)) | C-2 | Not For Loan | 25067 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOA (Browse shelf(Opens below)) | C-3 | Available | 25068 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOA (Browse shelf(Opens below)) | C-4 | Available | 25069 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOA (Browse shelf(Opens below)) | C-5 | Available | 25070 |
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| 658.8 HOS 2006 Services marketing : | 658.8 KES Strategic marketing problems : | 658.8 KOA A framework for marketing management / | 658.8 KOA A framework for marketing management / | 658.8 KOM 2003 Marketing insights from A to Z : | 658.8 KOM 2017 Marketing 4.0 : | 658.8 KOP 1996 Principles of marketing / |
Business, Accounting & Vocational: Textbooks & Study Guides
Includes bibliographical references and indexes.
"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects
BA
Tahur Ahmed
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