Brand management : Principles and Practices / Kritti Dutta.
Material type:
TextLanguage: English Publication details: New Delhi : Oxford University Press, 2012. Description: xxiii, 455 p. : ill. ; 25 cmISBN: 9780198069867 ; 0198069863Subject(s): Brand name productsDDC classification: 658.827 Online resources: WorldCat details Summary: Summary:
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Text
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-1 | Not For Loan | 27432 | ||
CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-1 | Available | CD-1513 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-2 | Available | 27433 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-2 | Available | CD-1514 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-3 | Available | 27434 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.827 DUB 2012 (Browse shelf(Opens below)) | C-3 | Available | CD-1515 |
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
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| 658.812 STC 2001 Customer relationship management : | 658.812 STC 2001 Customer relationship management : | 658.8'27 KES 1998 Strategic brand management : | 658.827 DUB 2012 Brand management : | 658.827 DUB 2012 Brand management : | 658.827 DUI 2002 IMC : | 658.827 DUI 2002 IMC : |
Includes bibliographical references and index.
Summary:
Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divided into five sections, first section gives an introduction to branding, creating a brand, and understanding how Read more...
BA
Saifun Momota
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