International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type: TextLanguage: English Publication details: New Delhi: McGraw-Hill Education (India) Private Limited, 2014. Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 28 cmISBN: 9780073529943 (alk. paper); 007352994X (alk. paper)Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 LOC classification: HF1416 | .C375 2011Online resources: WorldCat details | Ebook FulltextItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
---|---|---|---|---|---|---|---|---|---|
E-Book | Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.84 CAI 2014 (Browse shelf(Opens below)) | Not for loan | |||||
Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.84 CAI 2014 (Browse shelf(Opens below)) | C-1 | Not For Loan | 26810 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.84 CAI 2014 (Browse shelf(Opens below)) | C-2 | Available | 26811 |
Includes bibliographical references and index.
TOC An overview --
The cultural environment of global markets --
Assessing global market opportunities --
Developing global marketing strategies --
Implementing global marketing strategies --
Supplemental material.
Summary:
The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive.
BA
Tahur Ahmed
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