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Principles of advertising : a global perspective /
Material type:
TextLanguage: ENG Publication details: New Delhi : Viva Books, 2007. Edition: 2nd edDescription: xxi, 427 p. : ill.: figures, tables ; 2007ISBN: 8130904748 Paper backSubject(s): Advertising | AdvertisingDDC classification: 659.1 Online resources: E-book Fulltext
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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E-Book
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 659.1 LEP 2007 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 659.1 LEP 2007 (Browse shelf(Opens below)) | C-1 | Not For Loan | 23269 | ||
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Dr. S. R. Lasker Library, EWU | 659.1 LEP (Browse shelf(Opens below)) | C-2 | Available | 6632-23270 |
Total holds: 0
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| 659.1 HAA 2005 Advertising and promotion : | 659.1 HAP Planning for power advertising : | 659.1 HAP Planning for power advertising : | 659.1 LEP 2007 Principles of advertising : | 659.1 LIA 1970 Advertising; mass communication in marketing | 659.1 TEE Effective advertising : | 659.1 TRN 1996 The new positioning : |
Includes Bibliographical References and Index.
BA
Tahur Ahmed
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