Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publication details: Upper Saddle River, NJ ; New Delhi : Pearson/Prentice Hall, c2008. Edition: 3rd edDescription: 714 p. : ill. ; 26 cmISBN: 9788131719770; 9780131888593 (casebound); 0131888595 (casebound)Subject(s): Brand name products -- Management | MarketingDDC classification: 658.827 LOC classification: HD69.B7 | K45 2008Other classification: 85.40 Online resources: WorldCat detailsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Text | Dr. S. R. Lasker Library, EWU Reserve Section | Reference | 658.827 KES 2008 (Browse shelf(Opens below)) | C-1 | Not For Loan | 23124 | |||
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Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-3 | Not For Loan | 23126 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-4 | Available | 23127 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-5 | Available | 23128 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-6 | Available | 23129 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-7 | Available | 23130 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-8 | Available | 23131 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-9 | Available | 23132 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-10 | Available | 23133 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-11 | Available | 23134 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-12 | Available | 23135 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-13 | Available | 23136 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-14 | Checked out | 17/12/2019 | 23137 | ||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-15 | Available | 23138 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-16 | Available | 23139 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-17 | Available | 23140 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-18 | Available | 23141 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-19 | Available | 23142 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-20 | Checked out | 23/05/2023 | 23143 | ||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-21 | Available | 26409 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-22 | Available | 27090 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-23 | Available | 27091 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-24 | Available | 27092 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-25 | Available | 27093 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 KES 2008 (Browse shelf(Opens below)) | C-26 | Available | 27094 |
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658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : | 658.827 KES 2008 Strategic brand management : |
Includes bibliographical references and index.
TOC pt. I. Opening perspectives --
Ch. 1. Brands and brand management --
pt. II. Identifying and establishing brand positioning and values --
Ch. 2. Customer-based brand equity --
Ch. 3. Brand positioning --
pt. III. Planning and implementing brand marketing programs --
Ch. 4. Choosing brand elements to build brand equity --
Ch. 5. Designing marketing programs to build brand equity --
Ch. 6. Integrating marketing communications to build brand equity --
Ch. 7. Leveraging secondary brand associations to build brand equity --
pt. IV. Measuring and interpreting brand performance --
Ch. 8. Developing a brand equity measurement and management system --
Ch. 9. Measuring sources of brand equity : capturing customer mind-set --
Ch. 10. Measuring outcomes of brand equity : capturing market performance --
pt. V. Growing and sustaining brand equity --
Ch. 11. Designing and implementing branding strategies --
Ch. 12. Introducing and naming new products and brand extensions --Ch. 13. Managing brands over time --
Ch. 14. Managing brands over geographic boundaries and market segments --
pt. VI. Closing perspectives --
Ch. 15. Closing observations.
Summary:
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
BA
Saifun Momota
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