Dr. S. R. Lasker Library Online Catalogue

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Public relations : the profession and the practice

By: Lattimore , Dan...[et al.]Material type: TextTextLanguage: ENG Publication details: Singapore : McGraw-Hill, 2007 Edition: 2nd edDescription: xxiv, 387+13+6+13 p. : ill.: figures, tables, photos ; 28 cmISBN: 9780071265560; 9780071265560; 9780073511863; 0073511862Subject(s): Public relations | Public relationsDDC classification: 659.2 Online resources: WorldCat details
Contents:
TOC The Nature of Public Relations -- The History of Public Relations -- A Theoretical Basis for Public Relations -- Law and Ethics -- Research: Understanding Public Opinion -- Strategic Planning for Public Relations Effectiveness -- Action and Communication -- Evaluating Public Relations Effectiveness -- The Publis -- Media Relations -- Employee Communication -- Community Relations -- Consumer Relations and Marketing -- Investor Relations -- The Practice -- Public Affairs: Relations with Government -- Public Relations in Nonprofit Organizations -- Corporate Public Relations -- Technological, Global, and Organizational Issues
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 659.2 PUB 2007 (Browse shelf(Opens below)) C-1 Not For Loan 22601
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual 		Non-fiction 659.2 PUB 2007 (Browse shelf(Opens below)) C-1 Available CD-1331
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Audio Visual Close shelf browser (Hides shelf browser)
658 GRM 2002 Management / 659.1 ARC 2002 Contemporary advertising / 659.1 ARC 2002 Contemporary advertising / 659.2 PUB 2007 Public relations : 686.2252 HAN 2002 The newspaper designer's handbook / 686.2252 HAN 2002 The newspaper designer's handbook / 70.43 MEN 2003 News reporting and writing /

Includes Bibliographical References and Index.

TOC The Nature of Public Relations --
The History of Public Relations --
A Theoretical Basis for Public Relations --
Law and Ethics --
Research: Understanding Public Opinion --
Strategic Planning for Public Relations Effectiveness --
Action and Communication --
Evaluating Public Relations Effectiveness --
The Publis --
Media Relations --
Employee Communication --
Community Relations --
Consumer Relations and Marketing --
Investor Relations --
The Practice --
Public Affairs: Relations with Government --
Public Relations in Nonprofit Organizations --
Corporate Public Relations --
Technological, Global, and Organizational Issues

BA

Tahur Ahmed

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