Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty.

By: Longenecker, Justin G Contributor(s): Moore, Carlos W | Petty, J. William Material type: Text

TextLanguage: English Publication details: Cincinnati : South-Western College, c2000. Edition: 11th edDescription: xxxi, 701 p. : ill. ; 24 cmISBN: 0538890150 Paper back; 9780538890151Subject(s): Management | Small business -- ManagementDDC classification: 658.022 Online resources: WorldCat details

Contents:

TOC Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.

Summary: Summary: [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.022 LOS 2000 (Browse shelf(Opens below))	C-1	Not For Loan		21927

Total holds: 0

Low price nilkhet photocopy.

Includes Bibliographical References and Index.

TOC Entrepreneurial opportunities --
Entrepreneurship in the new millenium --
Family business opportunities --
Franchising opportunities --
Startup and buyout opportunities --
Competitive advantage in the marketplace --
Developing the new venture business plan --The role of the business plan --
Developing the marketing plan --
Selecting the management team and form of organization --
Selecting a location and planning the facilities --
Accounting statements and financial requirements --
Finding sources of financing --
Small business marketing --
Customer loyalty and product strategy --
Pricing and credit strategies --
Promotional strategy --
Distribution channels and global markets --
Managing small business operations --
Social and ethical issues --
Professional management in the growing firm --
Managing human resources --
Quality management and the operations process --
Managing computer-based technology --
Financial management in the entrepreneurial firm --
Evaluating financial performance --
Managing the firm's assets --
Risk and insurance --
Exit strategies and beyond.

Summary:
[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.

Saifun Momota

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