Dr. S. R. Lasker Library Online Catalogue

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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. Edition: 12th edDescription: xxxii, 577 p. : ill. col. ; 28 cmISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper)Subject(s): Marketing | Management | ConsumerDDC classification: 658.8 LOC classification: HF5415 | .K636 2008Online resources: Table of contents only | WorldCat details | E-book Fulltext
Contents:
Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing. TOC
List(s) this item appears in: Marketing | Principles of marketing
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book Dr. S. R. Lasker Library, EWU
E-book
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) Not for loan
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-1 Not For Loan 21767
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-2 Not For Loan 21768
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-3 Available 21769
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-4 Available 21770
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-5 Available 21771
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-6 Available 21772
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-7 Available 21773
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-8 Available 21774
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-9 Available 21775
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-10 Available 21776
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 20085 (Browse shelf(Opens below)) C-11 Available 21777
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-12 Available 21778
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-13 Available 21779
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-14 Available 21780
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-15 Available 21781
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-16 Available 23210
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-17 Available 23211
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 2008 (Browse shelf(Opens below)) C-18 Available 23212
Total holds: 0
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658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 2008 Principles of marketing / 658.8 KOP 20085 Principles of marketing / 658.8 KOP 2014 Principles of marketing /

Includes bibliographical references (p. R-1 - R-30) and indexes.

Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. TOC

BA

Shamima Yeasmin

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