Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextLanguage: English Publication details: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999. Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. +ISBN: 0139570020; 9780139570025; 8120314905Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 1999Online resources: WorldCat details Summary: Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-1 | Available | CD-32 | ||
Text
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-1 | Not For Loan | 6896 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-2 | Available | CD-33 | ||
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Text
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-2 | Not For Loan | 6897 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-3 | Available | CD-34 | ||
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Text
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-3 | Not For Loan | 6898 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Reference | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-4 | Available | CD-35 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-4 | Available | 7659 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-5 | Available | CD-36 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-5 | Available | 7660 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-6 | Available | CD-37 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-6 | Available | 7661 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-7 | Available | CD-38 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-7 | Available | 8845 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-8 | Available | CD-39 | ||
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Text
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-8 | Available | 7663 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-9 | Available | CD-119 | ||
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CDs & DVDs
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Dr. S. R. Lasker Library, EWU Audio Visual | Non-fiction | 658.8 KOP 1999 (Browse shelf(Opens below)) | C-10 | Available | CD-205 |
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Audio Visual Close shelf browser (Hides shelf browser)
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| 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / |
Includes bibliographical references and indexes.
Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
BA
Sagar Shahanawaz
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