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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999. Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. +ISBN: 0139570020; 9780139570025; 8120314905Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 1999Online resources: WorldCat details Summary: Summary: A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.
List(s) this item appears in: Marketing | Principles of marketing | Marketing 1
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-1 Available CD-32
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-1 Not For Loan 6896
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-2 Available CD-33
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-2 Not For Loan 6897
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-3 Available CD-34
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-3 Not For Loan 6898
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Reference 658.8 KOP 1999 (Browse shelf(Opens below)) C-4 Available CD-35
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-4 Available 7659
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-5 Available CD-36
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-5 Available 7660
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-6 Available CD-37
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-6 Available 7661
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-7 Available CD-38
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-7 Available 8845
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-8 Available CD-39
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-8 Available 7663
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-9 Available CD-119
CDs & DVDs CDs & DVDs Dr. S. R. Lasker Library, EWU
Audio Visual
Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) C-10 Available CD-205
Total holds: 0
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658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing / 658.8 KOP 1999 Principles of marketing /

Includes bibliographical references and indexes.

Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.

BA

Sagar Shahanawaz

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