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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Material type:
TextLanguage: English Publication details: New York : J. Wiley, c2002. Edition: 7th edDescription: xii, 707 p. : ill. ; 26 cmISBN: 9814126217 ; 9789814126212; 0471332380 Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.13 | .D32 2000Online resources: Contributor biographical information | Publisher description | Table of Contents | WorldCat details
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 DAM 2002 (Browse shelf(Opens below)) | C-1 | Not For Loan | 17307 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 DAM 2002 (Browse shelf(Opens below)) | C-2 | Not For Loan | 17308 |
Total holds: 0
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| 658.802 CRS 2013 Strategic marketing / | 658.802 CRS 2013 Strategic marketing / | 658.802 DAM 2002 Marketing management : | 658.802 DAM 2002 Marketing management : | 658.802 GUM 1994 Marketing management : strategies and programs / | 658.802 GUM 1994 Marketing management : strategies and programs / | 658.802 INT 2000 Internal marketing : |
Includes bibliographical references and index.
BA
Sagar Shahanawaz
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