Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.
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TextLanguage: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2003. Description: xviii, 206 p. ; 24 cmISBN: 0471268674 (alk. paper); 9780471268673; 0471432709 ; 9780471432708Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K63127 2003Online resources: Contributor biographical information | Publisher description | Table of contents | WorldCat details | Ebook Fulltext | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.8 KOM 2003 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KOM 2003 (Browse shelf(Opens below)) | C-1 | Not For Loan | 16109 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOM 2003 (Browse shelf(Opens below)) | C-2 | Available | 16110 |
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| 658.8 KES Strategic marketing problems : | 658.8 KOA A framework for marketing management / | 658.8 KOA A framework for marketing management / | 658.8 KOM 2003 Marketing insights from A to Z : | 658.8 KOM 2017 Marketing 4.0 : | 658.8 KOP 1996 Principles of marketing / | 658.8 KOP 1996 Principles of marketing / |
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.
Summary:
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.
BA
Sagar Shahanawaz
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