Marketing strategy and management / Michael J. Baker.
Material type:
TextLanguage: English Publication details: Basingstoke : Macmillan Business, 2000. Edition: 3rd edDescription: xxvi, 542 p. ; 24 cmISBN: 0333748557; 9780333748558; 0333748565 (pbk); 9780333748565Subject(s): MarketingDDC classification: 658.802 Online resources: WorldCat details Summary: Summary:
Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors.
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 BAM 2000 (Browse shelf(Opens below)) | C-1 | Not For Loan | 15187 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 BAM 2000 (Browse shelf(Opens below)) | C-2 | Not For Loan | 15645 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 BAM 2000 (Browse shelf(Opens below)) | C-3 | Available | 15646 |
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| 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.802 BAM 2000 Marketing strategy and management / | 658.802 CAM 2002 Mastering marketing management / | 658.802 CRS 2009 Strategic marketing / | 658.802 CRS 2009 Strategic marketing / |
Previous ed. published: Basingstoke : Macmillan, 1992.
Includes bibliographical references.
Summary:
Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors.
BA
Sagar Shahanawaz
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