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Marketing strategy and management / Michael J. Baker.

By: Baker, Michael JohnMaterial type: TextTextLanguage: English Publication details: Basingstoke : Macmillan Business, 2000. Edition: 3rd edDescription: xxvi, 542 p. ; 24 cmISBN: 0333748557; 9780333748558; 0333748565 (pbk); 9780333748565Subject(s): MarketingDDC classification: 658.802 Online resources: WorldCat details Summary: Summary: Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.802 BAM 2000 (Browse shelf(Opens below)) C-1 Not For Loan 15187
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.802 BAM 2000 (Browse shelf(Opens below)) C-2 Not For Loan 15645
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.802 BAM 2000 (Browse shelf(Opens below)) C-3 Available 15646
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
658.8 ZES 2003 Services marketing : 658.8 ZES 2009 Services marketing : 658.8'02 DEC 1989 Decisions in marketing : 658.802 BAM 2000 Marketing strategy and management / 658.802 BAM 2000 Marketing strategy and management / 658.802 CAM 2002 Mastering marketing management / 658.802 CRS 1993 Strategic marketing management cases /

Previous ed. published: Basingstoke : Macmillan, 1992.

Includes bibliographical references.

Summary:
Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors.

BA

Sagar Shahanawaz

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