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Managerial economics / H. Craig Petersen, W. Cris Lewis.

By: Petersen, Harold CraigContributor(s): Lewis, W. CrisMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, c1999. Edition: 4th edDescription: xvi, 672 p. : ill ; 24 cmISBN: 0139762833; 0130114022 (international ed.); 8120320303Subject(s): Managerial economicsDDC classification: 338.5024658 Online resources: WorldCat details
Contents:
TOC Pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training. Integrating Case Study I: Olsen's Preowned CD Players -- Pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey -- Pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming. Integrating Case Study III: Bond Construction Company -- Pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior.
Summary: Summary: "Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles."--BOOK JACKET.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-1 Not For Loan 12780
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-2 Not For Loan 12781
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-3 Available 12782
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-4 Available 12783
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-5 Available 12784
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-6 Available 12785
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-7 Available 12786
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-8 Available 12787
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 338.5024658 PEM 1999 (Browse shelf(Opens below)) C-9 Available 23071
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
338.5 VAM 1992 Microeconomic analysis / 338.5 VAM 1992 Microeconomic analysis / 338.501 SAS 1992 Schaum's outline of theory and problems of microeconomic theory / 338.5024658 PEM 1999 Managerial economics / 338.5024658 PEM 1999 Managerial economics / 338.5024658 PEM 1999 Managerial economics / 338.5024658 PEM 1999 Managerial economics /

"Pearson international edition" - p. [4] of cover.

Includes index.

TOC Pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training. Integrating Case Study I: Olsen's Preowned CD Players --
Pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting. Integrating Case Study II: Southern Turkey --
Pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming. Integrating Case Study III: Bond Construction Company --
Pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior.

Summary:
"Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles."--BOOK JACKET.

Economics BA

Tahur Ahmed

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