Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.

By: Merriam, John E Contributor(s): Makower, Joel, 1952-Material type: Text

TextLanguage: English Publication details: New York, NY : Amacom, c1987. Description: ix, 210 p. : ill. ; 21 cmISBN: 0814458904; 9780814458907Subject(s): Mass media -- United States | Mass media -- Statistical methods | Content analysis (Communication)DDC classification: 302.2340973 LOC classification: P92.U5 | M47 1988Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	302.2340973 MET 1987 (Browse shelf(Opens below))	C-1	Not For Loan		3560

Total holds: 0

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Previous	302.230973 FLT 1982 Theories of mass communication /	302.230973 SAM 1982 Media :	302.234 LOM 1983 Milestones in mass communication research :	302.2340973 MET 1987 Trend watching :	302.3 APP 1977 Appraising information needs of decision makers /	302.3 BAG 1981 Group communication :	302.3 BRE 1982 Effective group discussion /	Next

Includes index.

Sociology English

Saifun Momota

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