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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary (Gary M.)Contributor(s): Kotler, PhilipMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, NJ ; New Delhi : Prentice Hall, c2000. Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: 013012771X; 9780130127716; 8178083531Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 2000Online resources: WorldCat details
Contents:
TOC I. UNDERSTANDING MARKETING AND THE MARKETING MANAGEMENT PROCESS. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. II. ANALYZING MARKETING OPPORTUNITIES. 3. The Global Marketing Environment. 4. Marketing Research and Information Systems. 5. Consumer and Business Buyer Behavior. III. DEVELOPING MARKETING STRATEGY AND THE MARKETING MIX. 6. Market Segmentation, Targeting, and Positioning for Competitive Advantage. 7. Product and Services Strategies. 8. New-Product Development and Life-Cycle Strategies. 9. Pricing Products: Pricing Considerations and Strategies. 10. Distribution Channels and Logistics Management. 11. Retailing and Wholesaling. 12. Integrated Marketing Communications: Advertising and Public Relations. 13. Integrated Marketing Communications: Personal Selling and Sales Promotion. 14. Direct and On Line Marketing. IV. EXTENDING MARKETING. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. Appendix 1. Marketing Arithmetic. Appendix 2. Careers in Marketing. Glossary. Endnotes. Video Cases. Credits. Indices.
Summary: ummary: This text is designed to help students master the basic concepts and practices of modern marketing. The 5th edition contains information on environmental sustainability and management, and applications and exercises covering marketing on the Internet, at the end of each chapter.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 ARM 2000 (Browse shelf(Opens below)) C-1 Not For Loan 9887
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 ARM 2000 (Browse shelf(Opens below)) C-2 Available 9888
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 ARM 2000 (Browse shelf(Opens below)) C-3 Checked out 20/09/2022 9889
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 ARM 2000 (Browse shelf(Opens below)) C-4 Available 9890
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 ARM 2000 (Browse shelf(Opens below)) C-5 Available 9891
Total holds: 0
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658.8 48 International marketing / 658.8 48 CAI International marketing / 658.8 APS 2004 Services marketing / 658.8 ARM 2000 Marketing : 658.8 BAC 2011 Case studies in marketing/ 658.8 BAC 2011 Case studies in marketing/ 658.8 BAM 1999 Managing services marketing :

Kotler's name appears first on the earlier ed.

Includes bibliographical references and indexes.

TOC I. UNDERSTANDING MARKETING AND THE MARKETING MANAGEMENT PROCESS. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. II. ANALYZING MARKETING OPPORTUNITIES. 3. The Global Marketing Environment. 4. Marketing Research and Information Systems. 5. Consumer and Business Buyer Behavior. III. DEVELOPING MARKETING STRATEGY AND THE MARKETING MIX. 6. Market Segmentation, Targeting, and Positioning for Competitive Advantage. 7. Product and Services Strategies. 8. New-Product Development and Life-Cycle Strategies. 9. Pricing Products: Pricing Considerations and Strategies. 10. Distribution Channels and Logistics Management. 11. Retailing and Wholesaling. 12. Integrated Marketing Communications: Advertising and Public Relations. 13. Integrated Marketing Communications: Personal Selling and Sales Promotion. 14. Direct and On Line Marketing. IV. EXTENDING MARKETING. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. Appendix 1. Marketing Arithmetic. Appendix 2. Careers in Marketing. Glossary. Endnotes. Video Cases. Credits. Indices.

ummary:


This text is designed to help students master the basic concepts and practices of modern marketing. The 5th edition contains information on environmental sustainability and management, and applications and exercises covering marketing on the Internet, at the end of each chapter.

BA

Sagar Shahanawaz

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