Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 20266
003 - CONTROL NUMBER IDENTIFIER
- control field: BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20160606213837.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 160606|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: BD-DhEWU
- Transcribing agency: BD-DhEWU
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Marketing
- General subdivision: Decision making.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (BD-DhEWU)4494: Ries, Al. 13236, The 22 immutable laws of branding :, c2002.