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Advertising as communication / (Record no. 9298)

MARC details
000 -LEADER
fixed length control field	03616nam a2200337 a 4500
001 - CONTROL NUMBER
EWU control number	9298
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231015163011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231015r19881982enka g b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	88018516
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415027810

International Standard Book Number	9780415027816
035 ## - SYSTEM CONTROL NUMBER
OCLC control number	(OCLC)18225553
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhEWU
Language of cataloging	eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Author mark and Year	DYA 1988
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Dyer, Gillian.
9 (RLIN)	13024
245 10 - TITLE STATEMENT
Title	Advertising as communication /
Statement of responsibility, etc	Gillian Dyer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London ;
--	New York :
Name of publisher, distributor, etc	Routledge,
Date of publication, distribution, etc	1988
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 230 p. :
Other physical details	ill. ;
Dimensions	22 cm.
440 #0 -
Title	Studies in culture and communication
500 ## - GENERAL NOTE
General note	Originally published: London ; New York : Methuen, 1982.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. 215-226) and index.
505 ## - FORMATTED CONTENTS NOTE
Title	Table of contents
Contents note	General editor's preface x (2)<br/>Preface xii (2)<br/>Acknowledgements xiv <br/>Introduction 1 (14)<br/>What is advertising? 2 (2)<br/>Commercial consumer advertising 4 (5)<br/>Mass communications 9 (2)<br/>Public relations 11 (4)<br/>1 The origins and development of advertising<br/>15 (24)<br/>Mercuries and newsheets<br/>15 (13)<br/>An `all-deafening blast of puffery'<br/>28 (2)<br/>The break-up of the column lay-out in newspapers<br/>30 (2)<br/>Slogans and catch phrases<br/>32 (1)<br/>Bubbles<br/>33 (4)<br/>Suggestions for further work<br/>37 (2)<br/>2 The new advertising<br/>39 (16)<br/>Organizing the market<br/>39 (2)<br/>The rise of popular journalism<br/>41 (2)<br/>`Daddy, what did you do in the Great War?'<br/>43 (2)<br/>The never-never<br/>45 (1)<br/>The nerve war<br/>46 (4)<br/>The home front<br/>50 (3)<br/>Note<br/>53 (1)<br/>Suggestions for further work<br/>53 (2)<br/>3 The new media<br/>55 (17)<br/>Post-war developments<br/>55 (2)<br/>Television<br/>57 (1)<br/>Commercial television<br/>58 (2)<br/>Commercial television and the BBC<br/>60 (1)<br/>Diversification<br/>61 (1)<br/>The pattern for the future<br/>62 (1)<br/>The press<br/>63 (2)<br/>Advertising sponsorship in the press<br/>65 (2)<br/>Advertising as a publishing authority<br/>67 (2)<br/>The crisis<br/>69 (1)<br/>Note<br/>70 (1)<br/>Suggestions for further work<br/>70 (2)<br/>4 The effects of advertising<br/>72 (14)<br/>Effects research<br/>73 (1)<br/>Market research<br/>74 (1)<br/>Sociological research<br/>75 (3)<br/>Advertising's effectiveness<br/>78 (1)<br/>Cultural effects<br/>79 (3)<br/>Images<br/>82 (1)<br/>The consumers<br/>82 (2)<br/>Notes<br/>84 (1)<br/>Suggestions for further work<br/>84 (2)<br/>5 What do advertisements mean?<br/>86 (28)<br/>Approaches to the study of meaning<br/>87 (5)<br/>Lines of appeal<br/>92 (1)<br/>Approaches to form and content<br/>93 (11)<br/>Props and settings<br/>104 (2)<br/>Analysing photographs<br/>106 (2)<br/>Content analysis<br/>108 (3)<br/>Notes<br/>111 (1)<br/>Suggestions for further work<br/>111 (3)<br/>6 Semiotics and ideology<br/>114 (25)<br/>Semiotics -- concepts and methods<br/>117 (7)<br/>Iconic, indexical and symbolic signs<br/>124 (2)<br/>Syntagmatic and paradigmatic sign relations<br/>126 (1)<br/>Denotation and connotation<br/>127 (4)<br/>Codes<br/>131 (5)<br/>Notes<br/>136 (1)<br/>Suggestions for further work<br/>136 (3)<br/>7 The language of advertising<br/>139 (19)<br/>Words have feelings<br/>140 (1)<br/>The tone of voice<br/>141 (3)<br/>The role of advertising language<br/>144 (3)<br/>Language and the law<br/>147 (2)<br/>Key words<br/>149 (2)<br/>Figurative language<br/>151 (4)<br/>The `absence' of language -- calligraphy<br/>155 (1)<br/>Suggestions for further work<br/>156 (2)<br/>8 The rhetoric of advertising<br/>158 (25)<br/>A theory of rhetoric<br/>159 (2)<br/>Visual rhetoric<br/>161 (21)<br/>Suggestions for further work<br/>182 (1)<br/>Conclusion 183 (5)<br/>Appendices 188 (27)<br/>References 215 (6)<br/>Bibliography 221 (6)<br/>Index 227 <br/>
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	English
Requested Dept. (EWU)	English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name	Advertising.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials Specified	WorldCat Details
Uniform Resource Identifier	https://www.worldcat.org/title/18225553
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Text

Holdings
Lost status	Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date of accession	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
	Dewey Decimal Classification	Not For Loan	Non-fiction	Dr. S. R. Lasker Library, EWU	Dr. S. R. Lasker Library, EWU	Reserve Section	23/09/2023	Book Finder Int.	2888.00		659.1 DYA 1988	31286	15/10/2023	C-1	15/10/2023	Text
	Dewey Decimal Classification		Non-fiction	Dr. S. R. Lasker Library, EWU	Dr. S. R. Lasker Library, EWU	Circulation Section	23/09/2023	Book Finder Int.	2888.00		659.1 DYA 1988	31287	15/10/2023	C-2	15/10/2023	Text