MARC details
| 000 -LEADER |
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| fixed length control field |
03763cam a2200529 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
8902 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190508020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190505t20172017nyua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780316314046 |
|
|---|
| International Standard Book Number |
0316314048 |
|
|---|
| International Standard Book Number |
9781509832163 |
|
|---|
| Cancelled/invalid ISBN |
9780316314053 |
|
|---|
| Cancelled/invalid ISBN |
9780316396790 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) 1004635964 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Description conventions |
rda |
| Modifying agency |
BDX |
| -- |
SINLB |
| -- |
FM0 |
| -- |
IK2 |
| -- |
QGK |
| -- |
MUU |
| -- |
DLC |
| -- |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.K52 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
| Item number |
KIB 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan, |
| 9 (RLIN) |
16659 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Blue ocean shift : |
| Remainder of title |
beyond competing : proven steps to inspire confidence and seize new growth / |
| Statement of responsibility, etc |
W. Chan Kim, Renée Mauborgne. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Proven steps to inspire confidence and seize new growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Macmillan, |
| Date of publication, distribution, etc |
c2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 322 p. : |
| Other physical details |
illus ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 305-307) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| Requested Dept. (EWU) |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Abdul Latif |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products. |
| 9 (RLIN) |
11581 |
|
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 9 (RLIN) |
10743 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Entrepreneurship. |
| 9 (RLIN) |
24371 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Leadership. |
| 9 (RLIN) |
24372 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management. |
| 9 (RLIN) |
24373 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Entrepreneurship. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
24374 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Leadership. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
24375 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Management. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
24376 |
|
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| Source of heading or term |
fast |
| 9 (RLIN) |
10743 |
|
|---|
| Topical term or geographic name as entry element |
New products. |
| Source of heading or term |
fast |
| 9 (RLIN) |
11581 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renée, |
| Relator term |
author. |
| 9 (RLIN) |
16660 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth/oclc/1004635964&referer=brief_results |
|
|---|
| Materials specified |
Ebook Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/8902 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
1 |