MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01862nam a22003495a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8445 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180810020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180611s2017 nyua g b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783658180331 |
|
|---|
| International Standard Book Number |
3658180331 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCLC)1015869593 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
DUR 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duhring, Lisa. |
| 9 (RLIN) |
22553 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reassessing the relationship between marketing and public relations : |
| Remainder of title |
new perspectives from the philosophy of science and history of thought / |
| Statement of responsibility, etc |
Lisa Duhring |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Wiesbaden : |
| Name of publisher, distributor, etc |
Springer VS, |
| Date of publication, distribution, etc |
© 2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
336 p. ; |
| Dimensions |
21 cm |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Research |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
State of Research: The Academic Debate on the Relationship between Marketing and Public Relations.- The Philosophy of the Social Sciences.- The History Marketing Thought.- The History of Public Relations Thought.- New Perspectives on the Future Relationship between Marketing and Public Relations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
DIS |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
22554 |
|
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
11629 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/reassessing-the-relationship-between-marketing-and-public-relations-new-perspectives-from-the-philosophy-of-science-and-history-of-thought/oclc/1015869593&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
1 |