MARC details
| 000 -LEADER |
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| fixed length control field |
02796cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
8388 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180312164033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020212s2003 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781439080702 |
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|---|
| International Standard Book Number |
1439080704 |
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| International Standard Book Number |
9780324379242 |
|
|---|
| International Standard Book Number |
0324379242 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2002020827 |
|
|---|
| System control number |
(DLC)152 |
|
|---|
| System control number |
12684236 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.4 |
| Item number |
.Z54 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650.72 |
| Edition number |
21 |
| Item number |
ZIB 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 9 (RLIN) |
9224 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods / |
| Statement of responsibility, etc |
William G. Zikmund. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
South-Western/Cengage Learning, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 674 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1: INTRODUCTION. Chapter 1 The Role of Business Research. Chapter 2 Information Systems and Knowledge Management. Chapter 3 Theory Building. Chapter 4 The Business Research Process: An Overview. Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6 Problem Definition: The Foundation of Business Research. Chapter 7 Qualitative Research Tools. Chapter 8 Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9 Survey Research: An Overview. Chapter 10 Survey Research: Communicating with the Respondents. Chapter 11 Observation Methods. Chapter 12 Experimental Research. PART IV: MEASUREMENT CONCEPTS. Chapter 13 Measurement and Scaling Concepts. Chapter 14 Attitude Measurement. Chapter 15 Questionnaire Design. PART V: SAMPLING AND FIELDWORK. Chapter 16 Sampling Design and Procedures. Chapter 17 Determination of Sample Size: A Review of Statistical Theory. Chapter 18 Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. Chapter 19 Editing and Coding: Transforming Raw Data into Information. Chapter 20 Basic Data Analysis: Descriptive Statistics. Chapter 21 Univariate Statistical Analysis. Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables. Chapter 23 Bivariate Statistical Analysis: Measures of Association. Chapter 24 Multivariate Statistical Analysis. Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. |
| Title |
TOC |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Abdul Gani |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| General subdivision |
Research. |
| 9 (RLIN) |
9225 |
|
|---|
| Topical term or geographic name as entry element |
Business |
| General subdivision |
Research. |
| 9 (RLIN) |
9226 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/ |
|
|---|
| Materials specified |
Ebook Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/8388 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
E-Book |