MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03216nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
7119 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140723143241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130505t20122011ii a g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788131732632 |
|
|---|
| International Standard Book Number |
9788131796030 |
|
|---|
| International Standard Book Number |
8131796035 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) 840430493 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BWKUK |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
AGL |
| -- |
YDXCP |
| -- |
DKAGE |
| -- |
OCLCQ |
| -- |
SINLB |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.838 |
| Item number |
RCS 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishnamacharyulu, C.S.G. |
| 9 (RLIN) |
1760 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rural marketing : |
| Remainder of title |
Text and Cases / |
| Statement of responsibility, etc |
C.S.G.Krishnamacharyulu and Lalitha Ramakrishnan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida ; |
| -- |
India : |
| Name of publisher, distributor, etc |
Dorling Kindersley (India) Pvt. Ltd, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
587 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
e-Book ISBN-13: 978-81-317-9603-0 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Brief Contents<br/>PART I NEW HORIZONS<br/>1. Rural Marketing Opportunities<br/>2. Understanding the Rural Economy<br/>3. Rural Marketing Experiences<br/>PART II INSIGHTS<br/>4. Rural Consumer Behaviour<br/>5. Rural Marketing Research<br/>6. Selecting and Attracting Markets<br/>PART III DESIGNING STRATEGIES<br/>7. Product Strategy<br/>8. Pricing Strategy<br/>9. Distribution Strategy<br/>10. Rural Retailing<br/>11. Promotion Strategy<br/>PART IV APPLICATIONS<br/>12. Marketing of Consumer Products<br/>13. Marketing of Agri-inputs<br/>14. Marketing of Services<br/>15. Social Marketing<br/>16. Agricultural Marketing<br/>17. Marketing of Rural Industry Products<br/>PART V LOOKING INTO THE FUTURE<br/>18. Future of Rural Marketing<br/>PART VI CASES<br/>Cases |
| Uniform Resource Identifier |
http://my.safaribooksonline.com/book/sales-and-marketing/9788131732632 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Though change is common, some changes seem peculiar and paradoxical. Today, in the Indian economy, we witness one such bi-faceted change—a change from national to global on one side, and urban to rural on the other. Though the change is evolutionary and characteristic of a developing nation with a huge population and vast resources, one requires visionary entrepreneurship to respond proactively to it.<br/>FMCG companies such as HUL, P&G and Colgate–Palmolive and consumer durables companies such as LG, Samsung and Philips, along with agri-input marketers, social workers and government agencies have exhibited visionary leadership in nurturing the rural markets. Rural markets have become sought-after destinations for corporations by compulsion as well as choice. Compulsion, because markets are saturated and there is nowhere to go and choice, because they are attractive and viable. Many experiments are being conducted to find the best way of reaching, attracting and retaining rural customers. Further, having survived the recent recession, the rural markets hold the promise of a bright future for intelligent and innovative marketers. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
India. |
| 9 (RLIN) |
1761 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
India. |
| 9 (RLIN) |
1762 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
India |
| General subdivision |
Rural conditions. |
| 9 (RLIN) |
1763 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/rural-marketing-text-and-cases/oclc/840430493&referer=brief_results |
|
|---|
| Materials specified |
Safari books online |
| Uniform Resource Identifier |
http://my.safaribooksonline.com/book/sales-and-marketing/9788131732632 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |