Dr. S. R. Lasker Library Online Catalogue

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Marketing: (Record no. 7038)

MARC details
000 -LEADER
fixed length control field 00856cam a22003137a 4500
001 - CONTROL NUMBER
control field 7038
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190214105241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120924s20112010ii a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131755303
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhEWU
Language of cataloging eng
Transcribing agency BD-DhEWU
Modifying agency BD-DhEWU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEM 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levens, Michael
9 (RLIN) 11733
245 10 - TITLE STATEMENT
Title Marketing:
Remainder of title defined, explined, applied /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2010
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 290 p.:
Other physical details ill.;
Dimensions 28 cm
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BA
590 ## - LOCAL NOTE (RLIN)
Local note Sagar Shahanawaz
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Sears List
Topical term or geographic name as entry element Marketing
9 (RLIN) 11734
Source of heading or term Sears List
Topical term or geographic name as entry element Marketing management
9 (RLIN) 11735
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing environment
Uncontrolled term Customer value
Uncontrolled term Consumer behavior
Uncontrolled term Product and service
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text
Koha issues (borrowed), all copies 9
953 ## - Fulltext in GSDL
Is Fulltext Available in GSDL? Not Avaialable
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 24/09/2012 Parama 469.00   658.8 LEM 2010 24695 24/09/2012 C-1 24/09/2012 Text  
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 24/09/2012 Parama 469.00   658.8 LEM 2010 24696 24/09/2012 C-2 24/09/2012 Text  
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 24/09/2012 Parama 469.00 2 658.8 LEM 2010 24697 29/05/2018 C-3 24/09/2012 Text 23/05/2018
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 12/03/2013 Karim International 618.00 6 658.8 LEM 2010 25054 17/04/2016 C-4 12/03/2013 Text 13/04/2016
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 12/03/2013 Karim International 618.00 5 658.8 LEM 2010 25055 02/12/2025 C-5 12/03/2013 Text 02/12/2025