MARC details
| 000 -LEADER |
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| fixed length control field |
02718cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
6841 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180110195804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100204s2011 nyu g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415471176 (hardback) |
|
|---|
| International Standard Book Number |
0415471176 (hardback) |
|
|---|
| International Standard Book Number |
9780415471183 (pbk.) |
|
|---|
| International Standard Book Number |
0415471184 (pbk.) |
|
|---|
| International Standard Book Number |
9780203846544 (ebook) |
|
|---|
| International Standard Book Number |
0203846540 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)679716008 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWK |
| -- |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.D347 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2072 |
| Item number |
DAQ 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Daymon, Christine. |
| 9 (RLIN) |
194 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Qualitative research methods in public relations and marketing communications / |
| Statement of responsibility, etc |
Christine Daymon and Immy Holloway. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 397 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
The nature and usefulness of qualitative research for public relations and marketing communications --<br/>Selecting a topic and relating to your supervisor --<br/>Reviewing the literature & writing the research proposal --<br/>Ethical issues and access --<br/>Ensuring the quality of research --<br/>Choosing between different types of research --<br/>Case studies --<br/>Grounded theory --<br/>Ethnography --<br/>Discourse and critical discourse analysis --<br/>Phenomenology --<br/>Additional approaches : historical research and action research --<br/>Sampling --<br/>Interviews --<br/>Focus groups --<br/>Observation --<br/>Written, visual, and multi-media materials --<br/>Analyzing and interpreting the data --<br/>Writing the report --<br/>Mixed methods research --<br/>Finishing off. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary:<br/> <br/><br/>The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Pharmacy |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| -- |
Research |
| -- |
Methodology |
| 9 (RLIN) |
195 |
|
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
11992 |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology. |
| 9 (RLIN) |
197 |
|
|---|
| Topical term or geographic name as entry element |
Qualitative research. |
| 9 (RLIN) |
198 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloway, Immy. |
| 9 (RLIN) |
193 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/qualitative-research-methods-in-public-relations-and-marketing-communications/oclc/679716008&referer=brief_results |
|
|---|
| Materials specified |
E-book Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/6841 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |