MARC details
| 000 -LEADER |
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| fixed length control field |
02797cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
6244 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190410020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071206s2009 mauab g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073381008 (alk. paper) |
|
|---|
| International Standard Book Number |
0073381004 (alk. paper) |
|
|---|
| International Standard Book Number |
0071263357 |
|
|---|
| International Standard Book Number |
9780071263351 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)183162481 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
BTCTA |
| -- |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
CRS 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
11715 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 784 p. : |
| Other physical details |
ill., map. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. Strategic Marketing --<br/>1. Imperatives for market-driven strategy --<br/>Cases for Part I --<br/>Pt. II. Markets, segments, and customer value --<br/>2. Markets and competitive space --<br/>3. Strategic marketing segmentation --<br/>4. Strategic customer relationship management --<br/>5. Capabilities for learning about customers and markets --<br/>Cases for Part II --<br/>Pt. III. Designing market-driven strategies --<br/>6. Market targeting and strategic positioning --<br/>7. Strategic relationships --<br/>8. Innovation and new product strategy --<br/>Cases for Part III --<br/>Pt. IV. Market-driven program development --<br/>9. Strategic brand management --<br/>10. Value chain strategy --<br/>11. Pricing strategy --<br/>12. Promotion, advertising, and sales promotion strategies --<br/>13. Sales force, Internet, and direct marketing strategies --<br/>Cases for Part IV --<br/>Pt. V. Implementing and managing market-driven strategies --<br/>14. Designing market-driven organizations --<br/>15. Marketing strategy implementation --<br/>Cases for Part V --<br/>Pt. VI. Comprehensive cases --<br/>Cases for Part VI. |
| Title |
TOC |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
<br/>This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Abdul Gani |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
11716 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
11717 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
1248 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| 9 (RLIN) |
11718 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
|
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/strategic-marketing/oclc/183162481&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
41 |