MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02885cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5983 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181130020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020520s2008 caua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412956475 |
|
|---|
| International Standard Book Number |
1412956471 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)173502721 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhEWU |
| Language of cataloging |
eng |
| Transcribing agency |
BD-DhEWU |
| Modifying agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOS 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
11782 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc |
Philip Kotler, Nancy R. Lee. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeles, Calif.; |
| -- |
London : |
| Name of publisher, distributor, etc |
Sage Publications, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 444 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
pt. 1. Understanding social marketing --<br/>Defining social marketing --<br/>Steps in the strategic marketing planning process --<br/>Discovering keys to success --<br/>pt. 2. Analyzing the social marketing environment --<br/>Determining research needs and options --<br/>Mapping the internal and external environments --<br/>pt. 3. Establishing target audiences, objectives, and goals --<br/>Selecting target markets --<br/>Setting objectives and goals --<br/>Deepening your understanding of the target market and the competition --<br/>pt. 4. Developing social marketing strategies --<br/>Crafting a desired positioning --<br/>Product : creating a product platform --<br/>Price : determining monetary and nonmonetary incentives and disincentives --<br/>Place : making access convenient and pleasant --<br/>Promotion : deciding on messages, messengers, and creative strategies --<br/>Promotion : selecting communication channels --<br/>pt. 5. Managing social marketing programs --<br/>Developing a plan for monitoring and evaluation --<br/>Establishing budgets and finding funding --<br/>Creating an implementation plan and sustaining behavior --<br/>Appendix A: Social marketing planning worksheets --<br/>Appendix B: Social marketing resources. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 9 (RLIN) |
1284 |
|
|---|
| Topical term or geographic name as entry element |
Behavior modification. |
| 9 (RLIN) |
3570 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1932- |
| 9 (RLIN) |
11783 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/social-marketing-influencing-behaviors-for-good/oclc/173502721&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
5 |