MARC details
| 000 -LEADER |
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| fixed length control field |
04164cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
5428 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180128114847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010222s2001 enka g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0521801664 |
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| International Standard Book Number |
9780521801669 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)46359538 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.F714 2001 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83015 |
| Item number |
FRQ 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Franses, Philip Hans, |
| 9 (RLIN) |
8116 |
| 245 10 - TITLE STATEMENT |
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| Title |
Quantitative models in marketing research / |
| Statement of responsibility, etc |
Philip Hans Franses and Richard Paap. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Cambridge, UK ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Cambridge University Press, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 206 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 196-201) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Title |
TOC |
| Formatted contents note |
On marketing research --<br/>Data --<br/>Models --<br/>Features of marketing research data --<br/>Quantitative models --<br/>Marketing performance measures --<br/>A continuous variable --<br/>A binomial variable --<br/>An unordered multinomial variable --<br/>An ordered multinomial variable --<br/>A limited continuous variable --<br/>A duration variable --<br/>A continuous dependent variable --<br/>The standard Linear Regression model --<br/>Estimation --<br/>Estimation by Ordinary Least Squares --<br/>Estimation by Maximum Likelihood --<br/>Diagnostics, model selection and forecasting --<br/>Diagnostics --<br/>Model selection --<br/>Forecasting --<br/>Modeling sales --<br/>Advanced topics --<br/>A binomial dependent variable --<br/>Representation and interpretation --<br/>Modeling a binomial dependent variable --<br/>The Logit and Probit models --<br/>Model interpretation --<br/>Estimation --<br/>The Logit model --<br/>The Probit model --<br/>Visualizing estimation results --<br/>Diagnostics, model selection and forecasting --<br/>Diagnostics --<br/>Model selection --<br/>Forecasting --<br/>Modeling the choice between two brands --<br/>Advanced topics --<br/>Modeling unobserved heterogeneity --<br/>Modeling dynamics --<br/>Sample selection issues --<br/>An unordered multinomial dependent variable --<br/>Representation and interpretation --<br/>The Multinomial and Conditional Logit models --<br/>The Multinomial Probit model --<br/>The Nested Logit model --<br/>Estimation --<br/>The Multinomial and Conditional Logit models --<br/>The Multinomial Probit model --<br/>The Nested Logit model --<br/>Diagnostics, model selection and forecasting --<br/>Diagnostics --<br/>Model selection --<br/>Forecasting. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--BOOK JACKET. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
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| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Mathematical models. |
| 9 (RLIN) |
14140 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Paap, Richard. |
| 9 (RLIN) |
14141 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Sample text |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/samples/cam031/2001025424.html |
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| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/cam021/2001025424.html |
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| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/cam021/2001025424.html |
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| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0731/2001025424-b.html |
|
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| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/quantitative-models-in-marketing-research/oclc/46359538&referer=brief_results |
|
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| Materials specified |
Ebook Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/5428 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
2 |