MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02429nam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
3897 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190313134235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000224s2001 ohu g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324022034 (hardcover) |
|
|---|
| International Standard Book Number |
9812403663 |
|
|---|
| International Standard Book Number |
9780324022032 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)43555355 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OX/U-1 |
| Language of cataloging |
eng |
| Transcribing agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.C95 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
CZM 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| 9 (RLIN) |
10602 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc |
Michael R. Czinkota, Masaaki Kotabe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
South-Western College Pub., |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 598 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
1. An overview of marketing --<br/>2. Marketing planning --<br/>3. Understanding the environment and the competition --<br/>4. Understanding the buyer --<br/>5. Marketing research and information --<br/>6. Estimating the market demand --<br/>7. Market segmentation, positioning, and branding --<br/>8. Product and service decisions --<br/>9. New products --<br/>10. Pricing decisions --<br/>11. Distribution and supply chain management --<br/>12. Designing effective promotion and advertising strategies --<br/>13. Direct marketing, sales promotion, and public relations --<br/>14. Selling and sales management --<br/>15. The future of marketing --<br/>Case 1. Amazon.com --<br/>Case 2. Anheuser-Busch International, Inc. --<br/>Case 3. AT&T --<br/>Case 4. Citibank N.A. in Japan --<br/>Case 5. Kao Corporation --<br/>Case 6. Marketing and the Environment --<br/>Case 7. Pepsi One --<br/>Case 8. Spectrum Color Systems, Inc. --<br/>Case 9. Unisys --<br/>Case 10. Water from Iceland. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary:<br/>This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
13914 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
13915 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki. |
| 9 (RLIN) |
13916 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/marketing-management/oclc/43555355&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |