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Advertising and promotion : (Record no. 3675)

MARC details
000 -LEADER
fixed length control field 03429cam a22004454a 4500
001 - CONTROL NUMBER
control field 3675
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190324020001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030110s2004 maua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764 (alk. paper)
International Standard Book Number 9780072536768
International Standard Book Number 0071214380 (international : alk. paper)
International Standard Book Number 9780071214384
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)51476939
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEA 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
9 (RLIN) 11751
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 24053
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. EN1-EN25) and index.
505 ## - FORMATTED CONTENTS NOTE
Title TOC
Formatted contents note Introduction to integrated marketing communications: Introduction to integrated marketing communications; Role of IMC in the marketing process --<br/>Integrated marketing program situation analysis: Organizing for advertising and promotion, the role of Ad agencies and other marketing communication organizations; Perspectives consumer behavior --<br/>Analyzing the communication process: Communication process; Source, message, and channel factors --<br/>Objectives and budgeting for integrated marketing communications programs: Establishing objectives and budgeting for the promotional program --<br/>Developing the integrated marketing communications program: Creative strategy, planning and development; Creative strategy, implementation and evaluation; Media planning and strategy; Evaluation of broadcast media; Evaluation of print media; Support media; Direct marketing; Internet and interactive media; Sales promotion; Public relation, publicity, and corporate advertising; Personal selling --<br/>Monitoring, evaluate, and control: Measuring the effectiveness of the promotional program --<br/>Special topics and perspectives: International advertising and promotion; Regulation of advertising and promotion; Evaluating the social, ethical, and economic aspects of advertising and promotion --<br/>Glossary.
520 ## - SUMMARY, ETC.
Summary, etc Summary: <br/>[In this book, the author] reflect[s] the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. [He] conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.-http://www.amazon.com.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BA
590 ## - LOCAL NOTE (RLIN)
Local note Sagar Shahanawaz
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 11752
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 11753
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 11754
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 11755
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified WorldCat details
Uniform Resource Identifier https://www.worldcat.org/title/advertising-and-promotion-an-integrated-marketing-communications-perspective/oclc/51476939&referer=brief_results
Materials specified E-book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/3675
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text
Koha issues (borrowed), all copies 13
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type Date last seen Date checked out Checked out Price effective from
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 09/08/2004 Karim International 1720.00   659.1 BEA 2004 14215 C-1 Text        
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 09/08/2004 Karim International 1720.00   659.1 BEA 2004 14216 C-2 Text        
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20275 C-4 Text 08/10/2013 07/10/2013    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 1 659.1 BEA 2004 20276 C-5 Text 27/03/2012 19/03/2012    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20277 C-6 Text 15/02/2018 09/02/2018    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 20/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20278 C-7 Text 15/06/2014 09/06/2014    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 1 659.1 BEA 2004 20279 C-8 Text 06/06/2018 31/05/2018    
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 21/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20274 C-3 Text 20/02/2013 14/02/2013    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 5 659.1 BEA 2004 20280 C-9 Text 01/10/2018 01/10/2018 20/12/2018  
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20281 C-10 Text 18/03/2019 08/03/2019    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 2 659.1 BEA 2004 20282 C-11 Text 27/03/2019 23/03/2019    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 21/05/2007 Modern Book Centre 800.00 3 659.1 BEA 2004 20283 C-12 Text 17/08/2017 17/08/2017    
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU E-book 03/01/2018       659.1 BEA 2004     E-Book 03/01/2018     03/01/2018