Dr. S. R. Lasker Library Online Catalogue

Home      Library Home      Institutional Repository      E-Resources      MyAthens      EWU Home

IMC : (Record no. 1466)

MARC details
000 -LEADER
fixed length control field 00890cam a22002894a 4500
001 - CONTROL NUMBER
control field 1466
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190324020001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010214s2002 maua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025621476X (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .D846 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number DUI 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
9 (RLIN) 11804
245 10 - TITLE STATEMENT
Title IMC :
Remainder of title using advertising and promotion to build brands /
Statement of responsibility, etc Tom Duncan.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 783 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
490 #0 - SERIES STATEMENT
Series statement The McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BA
590 ## - LOCAL NOTE (RLIN)
Local note Saifun Momota
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 1759
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text
Koha issues (borrowed), all copies 32
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type Date last seen Date checked out Total Renewals Checked out Public note
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 10/11/2002 Karim International 1686.75   658.827 DUI 2002 10575 C-2 Text          
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 10/11/2002 Karim International 1686.75   658.827 DUI 2002 10576 C-3 Text          
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 10/11/2002 Karim International 1686.75 3 658.827 DUI 2002 10578 C-5 Text 07/10/2018 08/05/2018      
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75 4 658.827 DUI 2002 11209 C-7 Text 18/03/2019 08/03/2019      
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75 10 658.827 DUI 2002 11213 C-11 Text 01/10/2018 01/10/2018 1 20/12/2018  
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75   658.827 DUI 2002 11214 C-12 Text          
    Dewey Decimal Classification       Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU   04/05/2003 Karim International 1686.75 1 658.827 DUI 1508-11216 C-14 Text 27/07/2016 09/09/2013     Lost & Paid Replacement Cost tk. 1687
    Dewey Decimal Classification   Not For Loan Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Reserve Section 10/11/2002 Karim International 1686.75   658.827 DUI 2002 10574 C-1 Text          
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 10/11/2002 Karim International 1686.75 6 658.827 DUI 2002 10577 C-4 Text 11/02/2019 04/02/2019      
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75 1 658.827 DUI 2002 11208 C-6 Text 15/02/2018 07/02/2018      
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75 4 658.827 DUI 2002 11210 C-8 Text 03/02/2019 28/01/2019      
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75   658.827 DUI 2002 11211 C-9 Text          
    Dewey Decimal Classification     Non-fiction Dr. S. R. Lasker Library, EWU Dr. S. R. Lasker Library, EWU Circulation Section 04/05/2003 Karim International 1686.75 3 658.827 DUI 2002 11212 C-10 Text 27/03/2019 23/03/2019