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Audience analysis :

Gibson, James W. 1932-

Audience analysis : a programmed approach to receiver behavior / James W. Gibson, Michael S. Hanna. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - vi, 217 p. : ill. ; 23 cm. - Prentice-Hall speech communication series .

Includes index. Online version:
Gibson, James W., 1932-
Audience analysis.
Englewood Cliffs, N.J. : Prentice-Hall, [1976]
(OCoLC)777007227

Bibliography: p. 213.

ISBN: 0130507245 9780130507242

LCCN: 75025685

Subjects--Topical Terms:
Oral communication--Programmed instruction.

LC Class. No.: PN4121 / .G453

Dewey Class. No.: 808.5077 / GIA 1976

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