Strategic management /
Byars, Lloyd L.
Strategic management / Lloyd L. Byars, Leslie W. Rue, Shaker A. Zahra. - Chicago : Irwin, 1996. - xi, 1043 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Contents: Strategic management : an overview --
Analyzing the external environment --
Industry and competitive analysis --
Analyzing the internal environment and establishing long-range objectives --
Identifying strategic alternatives --
Global strategy --
Strategy evaluation and selection --
Implementing strategy : management issues --
Implementing strategy : tactical issues --
Strategic control, learning, and continuous improvement --
Strategic management of high-technology companies --
Case study. Banc One Corporation ; Cadillac Motor Car Division of General Motors ; Harley-Davidson roars back ; IBM reborn : restructuring a sluggish computer industry giant ; Invacard Corporation ; Nordstrom, 1993 ; Rubbermaid ; Rubbermaid Incorporated : beyond Gault ; Perdue Farms, Inc., 1994 ; Apple Computer, Inc. ; GENICOM Corporation ; Merck & Company, Inc., 1994 ; Motorola, Inc. ; Scientific Atlanta ; Clearly Canadian Beverage Corporation ; Maquiladoras : labor and manufacturing in Mexico ; Newtech Instruments Limited ; Transvit of Novgorod ; Yeu Tyan Machine Manufacturing Company, Ltd. ; H.B. Fuller in Honduras : street children and substance abuse ; Johns-Manville and Riverwood-Schuller ; Philip Morris : the export warning labels issue ; American Classic Tea : the only tea grown in America ; APA Publications ; The Faith Mountain Company ; Mike's Sandwich Shop ; River Bend East ; Akron Zoological Park, 1993 ; The Concert Choir of New Orleans, 1992 ; Metropolitan Museum of Art ; Chick-Fil-A : the taste leader ; The Walt Disney Company ; Food Lion comes to Tulsa... "Hello, I'm Diane Sawyer" ; L.A. Gear, Inc. ; A Nucor commitment ; PepsiCo and the fast-food industry. TOC
Summary:
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations.
025613619X 9780256136197
95038589
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .B899 1996
658.4012 / BYS 1996
Strategic management / Lloyd L. Byars, Leslie W. Rue, Shaker A. Zahra. - Chicago : Irwin, 1996. - xi, 1043 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Contents: Strategic management : an overview --
Analyzing the external environment --
Industry and competitive analysis --
Analyzing the internal environment and establishing long-range objectives --
Identifying strategic alternatives --
Global strategy --
Strategy evaluation and selection --
Implementing strategy : management issues --
Implementing strategy : tactical issues --
Strategic control, learning, and continuous improvement --
Strategic management of high-technology companies --
Case study. Banc One Corporation ; Cadillac Motor Car Division of General Motors ; Harley-Davidson roars back ; IBM reborn : restructuring a sluggish computer industry giant ; Invacard Corporation ; Nordstrom, 1993 ; Rubbermaid ; Rubbermaid Incorporated : beyond Gault ; Perdue Farms, Inc., 1994 ; Apple Computer, Inc. ; GENICOM Corporation ; Merck & Company, Inc., 1994 ; Motorola, Inc. ; Scientific Atlanta ; Clearly Canadian Beverage Corporation ; Maquiladoras : labor and manufacturing in Mexico ; Newtech Instruments Limited ; Transvit of Novgorod ; Yeu Tyan Machine Manufacturing Company, Ltd. ; H.B. Fuller in Honduras : street children and substance abuse ; Johns-Manville and Riverwood-Schuller ; Philip Morris : the export warning labels issue ; American Classic Tea : the only tea grown in America ; APA Publications ; The Faith Mountain Company ; Mike's Sandwich Shop ; River Bend East ; Akron Zoological Park, 1993 ; The Concert Choir of New Orleans, 1992 ; Metropolitan Museum of Art ; Chick-Fil-A : the taste leader ; The Walt Disney Company ; Food Lion comes to Tulsa... "Hello, I'm Diane Sawyer" ; L.A. Gear, Inc. ; A Nucor commitment ; PepsiCo and the fast-food industry. TOC
Summary:
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations.
025613619X 9780256136197
95038589
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .B899 1996
658.4012 / BYS 1996