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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong, Prafulla Agnihotri. - 17th ed. - New Delhi : Pearson, c2018 - xxii,701 p. : illus. ; 29cm.

Includes index

ISBN: 9789352865611

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2018

Dewey Class. No.: 658.8 / KOP 2018

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