Strategic management :
David, Fred R.
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David - 16th ed. - Boston : Pearson, 2017. - 680 pages : ill. ; 28 cm.
Includes indexes.
1. Strategic Management Essentialsâ THE COHESION CASE: Nestle S.A, 20162. Outside-USA Strategic Planning3. Ethics, Social Responsibility, and Sustainability4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis TOC
A Practical, skills-oriented approach to strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever. This book captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. This is an updated and revised version with current research and concepts; and includes 30 new cases and end-of-chapter material, including added exercises and review questions. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
1292148497 9781292148496
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAS 2017
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David - 16th ed. - Boston : Pearson, 2017. - 680 pages : ill. ; 28 cm.
Includes indexes.
1. Strategic Management Essentialsâ THE COHESION CASE: Nestle S.A, 20162. Outside-USA Strategic Planning3. Ethics, Social Responsibility, and Sustainability4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis TOC
A Practical, skills-oriented approach to strategic management In today's economy, gaining and sustaining a competitive advantage is harder than ever. This book captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. This is an updated and revised version with current research and concepts; and includes 30 new cases and end-of-chapter material, including added exercises and review questions. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
1292148497 9781292148496
Strategic planning.
Strategic planning--Case studies.
658.4012 / DAS 2017