Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
0072415444 (alk. paper) 0072451769 (CDROM)
2001091172
Advertising.
HF5821 / .B62 2002
659.1 / ARC 2002
Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. + - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
0072415444 (alk. paper) 0072451769 (CDROM)
2001091172
Advertising.
HF5821 / .B62 2002
659.1 / ARC 2002