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Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 2nd ed. - Chicago : Irwin, c1996. - xiv, 923 p. : ill. ; 27 cm.

Online version:
Burgelman, Robert A.
Strategic management of technology and innovation.
Chicago : Irwin, ©1996
(OCoLC)654693902

Includes bibliographical references and indexes.

Introduction : integrating technology and strategy --
Design and evolution of technology strategy --
Enactment of technology strategy : developing the firm's innovative capabilities --
Enactment of technology strategy : creating and implementing a development strategy --
Conclusion : innovation challenges in established firms. TOC

Summary:
A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.



ISBN: 0256091285 9780256091281

LCCN: 94044907

Subjects--Topical Terms:
Technological innovations--Management.
New products--Management.
High technology industries--Management.

LC Class. No.: HD45 / .B799 1996

Dewey Class. No.: 658.514 / BUS 1996