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Reluctant capitalists :

Miller, Laura J.

Reluctant capitalists : bookselling and the culture of consumption / Laura J. Miller. - Chicago ; London : University of Chicago Press, 2006. - x, 316 p. ; 24 cm.

Includes bibliographical references (p. 283-297) and index.

Commercial culture and its discontents -- From dry goods merchant to Internet mogul: bookselling through American history -- Providing for the sovereign consumer: selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer: the multifunction bookstore -- Bargaining with the rational consumer: selling the low-cost book -- The revolt of the retailers: independent bookseller activism -- Pursuing the citizen-consumer: consumption as politics. TOC

Bookselling has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. Yet unlike other retail industries, bookselling should be "above" questions of profit. This work investigates what drives this belief and how it is affected by the changing retail environment.



9780226525907 (hbk.) 0226525902 (hbk.) 9780226525914 (pbk.) 0226525910 (pbk.)

2005024219


Booksellers and bookselling--United States.
Bookstores--United States.
Books--Purchasing--United States.
Books and reading--United States.
Consumption (Economics)--Social aspects--United States.
Consumer behavior--United States.

Z471 / .M64 2006

381.450020973 / MIR 2006