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Samuelson, William.

Managerial economics / William F. Samuelson, Stephen G. Marks. - 5th ed. - Hoboken, NJ : John Wiley and Sons, c2006. - xx, 891 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Ch. 1. Introduction to economic decision making --
Ch. 2. Optimal decisions using marginal analysis --
Ch. 3. Demand analysis and optimal pricing --
Ch. 4. Estimating demand --
Ch. 5. Forecasting --
Ch. 6. Production --
Ch. 7. Cost analysis --
Ch. 8. Decision making under uncertainty --
Ch. 9. The value of information --
Ch. 10. Perfect competition --
Ch. 11. Monopoly --
Ch. 12. Oligopoly --
Ch. 13. Game theory and competitive strategy --
Ch. 14. Regulation, public goods, and benefit-cost analysis --
Ch. 15. Asymmetric information and organizational design --
Ch. 16. Bargaining and negotiation --
Ch. 17. Auctions and competitive bidding --
Ch. 18. Linear programming --
Ch. 19. Capital budgeting. TOC

Summary:


The right tools to guide real decisions When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.



ISBN: 047166362X (hbk.)

LCCN: 2006271494

Subjects--Topical Terms:
Managerial economics.
Decision making.

LC Class. No.: HD30.22 / .S26 2006

Dewey Class. No.: 338.5024658 / SAM 2006