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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 7th ed. - New Delhi : Prentice-Hall of India, c1996. - xvii, (various pagings) : ill ; 26 cm.

Includes bibliographical references and index.

ISBN: 8120310772 9788120310773

Subjects--Index Terms: Marketing.

Dewey Class. No.: 658.8 / KOP 1996

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