Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ; New Delhi : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. +

Includes bibliographical references and indexes.

Summary:
A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational objectives and resources against needs and opportunities in the market place.



0139570020 9780139570025 8120314905

98003761


Marketing.

HF5415 / .K636 1999

658.8 / KOP 1999

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