Internal marketing :
Internal marketing : directions of management /
edited by Richard J. Varey and Barbara R. Lewis.
- London ; New York : Routledge, c2000.
- xvii, 311 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
0415213177 0415213185 (pbk.) 9780415213172
00022193
Marketing--Management.
Marketing channels.
Market segmentation.
HF5415.13 / .I577 2000
658.802 / INT 2000
Includes bibliographical references and index.
Summary:
Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource Read more...
0415213177 0415213185 (pbk.) 9780415213172
00022193
Marketing--Management.
Marketing channels.
Market segmentation.
HF5415.13 / .I577 2000
658.802 / INT 2000