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Business and its environment /

Baron, David P.

Business and its environment / David P. Baron. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xix, 698 p. : ill. ; 26 cm.

Includes bibliographical references (p. 667-678) and index.

Part 1 Nonmarket issues and activity: the subject of business and its environment; the nonmarket environment and issue lifey cycle; the news media and nonmarket issues; private collective action. Part 2 Nonmarket strategies and political insitutions: theory and institutions; political analysis for business; formulating political strategies; implementing political strategies. Part 3 Governments and markets: antitrust; regulation; product safety - liability and regulation; environmental protetection. Part 4 International business and nonmarket issues: the political economy of Japan; business-government interactions in Japan; the European community; international trade policy - economics and politics; US trade policy, politics and negotiations. Part 5 Ethics and responsibility: corporate social responsibility; ethical systems; ethical issues in the employment relationship; ethical issues in international business; references.

Summary:
Provides a managerial perspective on the important field of business and its environment, covering political, legal and regulatory dimensions as well as international and ethical issues. Emphasis is Read more...




013092511X 0130928267 (professional) 9780130925114

91043118


Social responsibility of business.
Industrial policy.
Commercial law.

HD60 / .B37 1993

658.4 / BAB 1993