Marketing :
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, (various pagings) : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0395629659 (student book) 0395638852 (examination copy) 9780395629659
92072396
Marketing.
HF5415 / .P658 1993
658.8 / PRM 1993
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, (various pagings) : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0395629659 (student book) 0395638852 (examination copy) 9780395629659
92072396
Marketing.
HF5415 / .P658 1993
658.8 / PRM 1993