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Marketing :

Pride, William M.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, (various pagings) : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.



0395629659 (student book) 0395638852 (examination copy) 9780395629659

92072396


Marketing.

HF5415 / .P658 1993

658.8 / PRM 1993