Strategic management :
David, Fred R.
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David - 15th ed. - Nodia : Pearson, 2016. - xxxiv, 666 p. : ill. ; 28 cm.
Includes indexes.
1. The nature of strategic management --
2. The business vision and mission --
3. The external assessment --
4. The internal assessment --
5. Strategies in action --
6. Strategy analysis and choice --
7. Implementing strategies : management and operations issues --
8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues --
9. Strategy review, evaluation and control --
10. Business ethics, social responsibility and environmental sustainability --
11. Global and international issues TOC
9780133444797 0133444791 9789332548930
2013041984
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D385 2015
658.4012 / DAS 2016
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David - 15th ed. - Nodia : Pearson, 2016. - xxxiv, 666 p. : ill. ; 28 cm.
Includes indexes.
1. The nature of strategic management --
2. The business vision and mission --
3. The external assessment --
4. The internal assessment --
5. Strategies in action --
6. Strategy analysis and choice --
7. Implementing strategies : management and operations issues --
8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues --
9. Strategy review, evaluation and control --
10. Business ethics, social responsibility and environmental sustainability --
11. Global and international issues TOC
9780133444797 0133444791 9789332548930
2013041984
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D385 2015
658.4012 / DAS 2016