Managing cultural differences :
Hoecklin, Lisa Adent.
Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - India ; University Press, c2000. - x, 138 p. : ill. ; 25cm. - The EIU series .
Online version:
Hoecklin, Lisa Adent.
Managing cultural differences.
Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
(OCoLC)604101178
Includes bibliographical references and index.
The Impact of cultural diversity on international business --
Culture: What it is, what it is not and how it directs organizational behaviour --
The strategic value of cultural differences --
Advertising across cultures --
Managing human resources across cultures --
Managing alliances across cultures. TOC
0201427702
94037013
International business enterprises--Management--Social aspects.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.
HD62.4 / .H64 1995
338.880306 / HOM 2000
Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - India ; University Press, c2000. - x, 138 p. : ill. ; 25cm. - The EIU series .
Online version:
Hoecklin, Lisa Adent.
Managing cultural differences.
Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
(OCoLC)604101178
Includes bibliographical references and index.
The Impact of cultural diversity on international business --
Culture: What it is, what it is not and how it directs organizational behaviour --
The strategic value of cultural differences --
Advertising across cultures --
Managing human resources across cultures --
Managing alliances across cultures. TOC
0201427702
94037013
International business enterprises--Management--Social aspects.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.
HD62.4 / .H64 1995
338.880306 / HOM 2000