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Marketing /

Marketing / Eric N. Berkowitz ... [et al.]. - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxviii, 787 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. [731]-752) and indexes.

ISBN: 0256132216 9780256132212

LCCN: 93015202

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B44113 1994

Dewey Class. No.: 658.8 / MAR 1994

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