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International marketing /

Jain, Subhash C., 1942-

International marketing / Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western, c2001. - xv, 520, 192, 16 p. : ill. ; 27 cm.

Rev. ed. of: International marketing management. 5th ed. c1996.
Online version:
Jain, Subhash C., 1942-
International marketing.
Cincinnati, Ohio : South-Western, c2001
(OCoLC)752376933

Includes bibliographical references and indexes.

pt. 1. Framework of international marketing --
pt. 2. Perspectives of international markets --
pt. 3. The field of international business --
pt. 4. Environmental factors affecting international marketing --
pt. 5. International marketing decisions --
pt. 6. Planning and control --
Cases. TOC

ISBN: 0324063709 0324100868 0324100868

LCCN: 2003265372

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .J35 2001b

Dewey Class. No.: 658.848 / JAI 2001

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